Articles On Advertising
Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.
A Look at Your Business, According to Yelp
If you don’t know Yelp from a business listings or...
Improving Your Ad Copy – How to Do It, and What It Looks Like
The term “advertising copy” (ad copy) is admittedly...
How to Find Free Stock Photos That Look Like Paid
Your usual choices on free stock photography sites: pictures...
Print Yellow Pages: Still Very Much in the Marketing Mix
Everyone does their searching for local businesses on their...
Is That Phone Call Really from Google?
Many small businesses across the country report continuing to...
We Asked Our Clients: What are your advertising/marketing plans?
This month we surveyed small businesses, asking them 7 basic...
Using Seasonal Data to Boost Your Online Ads
It can sometimes be tempting to let your online advertising...
FAQ - Display Advertising and Small Businesses
What are Display Ads? There are different types of display...
Online Advertising Tips for Dentists
The choices you make when you run ads online can mean the...
How to Keep Your Attorney Ads Legal
Given the ubiquity of advertising for lawyers on TV,...
Dynamic Sitelinks - Free Clicks with a Catch
Google has made a number of improvements to their ad...
The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star
Many small local businesses are being inundated by advice to...
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