Articles On Advertising
Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.
Getting Started with Online Display Advertising for Local Business
Ever visited a site about cars and – hello, there’s a...
Joining Forces: Can Social Boost Search?
A recent report from Marin Software uncovered some...
Follow-Up: Facebook Ad Audience Targeting
In February, I wrote a post titled "Updates Coming to...
The Best and Worst Times to Send Your Emails [Infographic]
What's the best time of day to send a marketing email? The...
STOP and READ: Before you Remove or Disavow Links
Some of our clients have contacted us recently because a...
Simple A/B Testing to Rev Up Your Email Marketing
Two Big Truths of online marketing are 1) small changes, like...
Facebook Ad Sets: Joining the Herd
Search engine marketers have long struggled with the question...
Planning Your Marketing Budget for 2014
There's really only one reason for a business to advertise...
Get Your Business Ready for Small Business Saturday
Time to start planning for Small Business Saturday, November...
WHAT’S THE DIFFERENCE BETWEEN A BRAND AND A BUSINESS?
Brand vs Business – what’s the difference? People tend to...
5 Cool Retail Signage Ideas from the Future
Here’s an easy prediction: The retail shopping experience...
Is Text Message Marketing 4 U?
OMG – Americans sent more than 2 trillion texts in 2012!...
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